Database expert and inventor of Prod Tech Reporting. Expert in the design of database schemas, the applications that use them, SQL and reporting. He enjoys writing computer algorithms and interactive applications to improve the business productivity. Before embarking on his software career and ultimately founding Productive Technology he was a maintenance engineer, a production manager, a sales manager and chief executive and finance director of an electronics manufacturing company. Having done most of the key management roles he rapidly grasps a client’s business and, with his technical expertise, proposes creative and practical ways forward. He says “Give me the business problem, not an application specification”. Simon loves to be outdoors, whether on a bicycle or a boat.